{"id":3040,"date":"2024-02-26T13:07:47","date_gmt":"2024-02-26T10:07:47","guid":{"rendered":"https:\/\/siid.beevro.com\/?p=3040"},"modified":"2024-02-27T12:41:29","modified_gmt":"2024-02-27T09:41:29","slug":"sigorta-bilinci-icin-egitim-ve-farkindalik-artirma-stratejileri","status":"publish","type":"post","link":"https:\/\/siid.org.tr\/index.php\/2024\/02\/26\/sigorta-bilinci-icin-egitim-ve-farkindalik-artirma-stratejileri\/","title":{"rendered":"Sigorta Bilinci \u0130\u00e7in E\u011fitim ve Fark\u0131ndal\u0131k Art\u0131rma Stratejileri"},"content":{"rendered":"\n<p><em><strong>\u00dclkemizde sigorta bilincinin artt\u0131r\u0131labilmesi i\u00e7in neler yap\u0131labilir?<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/siid.beevro.com\/wp-content\/uploads\/2024\/02\/sigortacilik-haftasi-ozel-ayhan-kilavuz-900x500-1.jpg\" alt=\"\" class=\"wp-image-3041\" srcset=\"https:\/\/siid.org.tr\/wp-content\/uploads\/2024\/02\/sigortacilik-haftasi-ozel-ayhan-kilavuz-900x500-1.jpg 900w, https:\/\/siid.org.tr\/wp-content\/uploads\/2024\/02\/sigortacilik-haftasi-ozel-ayhan-kilavuz-900x500-1-300x167.jpg 300w, https:\/\/siid.org.tr\/wp-content\/uploads\/2024\/02\/sigortacilik-haftasi-ozel-ayhan-kilavuz-900x500-1-768x427.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>\u00d6ncelikle \u201cSigorta Haftas\u0131\u201d Ne zaman Ne ama\u00e7la yap\u0131lm\u0131\u015ft\u0131r, Ona bir g\u00f6z atal\u0131m hat\u0131rlayal\u0131m derim<\/p>\n\n\n\n<p>Bu y\u0131l 12. kez kutlad\u0131\u011f\u0131m\u0131z Sigortac\u0131l\u0131k&nbsp;Haftas\u0131, hepimizin bildi\u011fi gibi 2011 y\u0131l\u0131nda Hazine M\u00fcste\u015farl\u0131\u011f\u0131 \u00f6nc\u00fcl\u00fc\u011f\u00fcnde&nbsp;yap\u0131lan&nbsp;Sigortac\u0131l\u0131k meslek temsilcilerinin olu\u015fturdu\u011fu \u201cSigortac\u0131l\u0131k Bilin\u00e7lendirme ve Tan\u0131t\u0131m Strateji\u201d \u00c7al\u0131\u015fmalar\u0131n\u0131n bir par\u00e7as\u0131 olarak ortaya \u00e7\u0131km\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Bilin\u00e7lendirme Tan\u0131t\u0131m Stratejisinde ama\u00e7; Sigortal\u0131 adaylar\u0131n\u0131 B\u0130L\u0130N\u00c7LEND\u0130RME bunu nas\u0131l yapabiliriz elbette kamuoyumuz \u00dclkemiz insanlar\u0131na Sigorta TANITIM STRATEJ\u0130LER\u0130 \u00fcreterek.<\/p>\n\n\n\n<p>Peki,&nbsp;<strong><u>STRATEJ\u0130 ne demekti: \u00d6nceden<\/u><\/strong>&nbsp;belirlenen bir amaca ula\u015fmak i\u00e7in tutulan yollar\u0131n ve uygulanan y\u00f6ntemlerin t\u00fcm\u00fc.<\/p>\n\n\n\n<p>Neden \u00dclke \u0130nsan\u0131m\u0131z\u0131n Sigorta Bilin\u00e7lenmesine ihtiya\u00e7 duyuyoruz.<\/p>\n\n\n\n<p>Bu sorunun yan\u0131t\u0131n\u0131 6 \u015eubat 2023 te11 \u015eehrimizde ya\u015fanan AFET te kahrolarak ya\u015fad\u0131k. De\u011feri hi\u00e7bir \u015feyle \u00f6l\u00e7\u00fclemez insanlar\u0131m\u0131z\u0131 kaybettik. Ve ne yaz\u0131k pek \u00e7ok insan\u0131m\u0131z uzuv kay\u0131plar\u0131, Kal\u0131c\u0131 rahats\u0131zl\u0131klar yaralanmalar ile i\u015f yapamaz duruma d\u00fc\u015ft\u00fc. B\u00f6lgeden yakla\u015f\u0131k 2 milyon insan\u0131m\u0131z ise g\u00f6\u00e7 etmi\u015ftir.<\/p>\n\n\n\n<p>Bu depremde \u00fclke ekonomizmin ya\u015fad\u0131\u011f\u0131 kayb\u0131m\u0131z ise 104 M\u0130LYAR DOLAR olarak a\u00e7\u0131klanmaktad\u0131r. Bu kayb\u0131n S\u0130GORTALI olan\u0131 ve Sigortadan kar\u015f\u0131lanan k\u0131sm\u0131 ise ne yaz\u0131k ki 2 Milyar dolar seviyesidir.<\/p>\n\n\n\n<p>Neden \u0130NSANLARIMIZIN S\u0130GORTA \u0130HT\u0130YA\u00c7LARI KONUSUNDA B\u0130L\u0130N\u00c7LENMES\u0130 GEREKT\u0130\u011e\u0130N\u0130 A\u00c7IK NET G\u00d6R\u00dcYORUZ B\u0130L\u0130YORUZ<\/p>\n\n\n\n<p>Ancak bunu 2023 Afeti ile \u00f6\u011frenmedik \u00dclkemizin harikulade topraklar\u0131 ayn\u0131 zamanda bu t\u00fcr afetleri s\u00fcrekli ya\u015fam\u0131\u015f ve ya\u015famaya devem edece\u011fini biliyoruz. \u0130\u00e7inde oldu\u011fumuz bu y\u00fcz y\u0131lda t\u00fcm d\u00fcnyan\u0131n ya\u015fad\u0131\u011f\u0131 \u0130klim de\u011fi\u015fiklerinden kaynakl\u0131 afetlerde Co\u011frafyam\u0131z\u0131n mevcut risklerimiz de bize Afetler ile ya\u015famay\u0131 \u00f6\u011frenmemiz haz\u0131rl\u0131kl\u0131 olmam\u0131z gerekti\u011fini \u00f6\u011fretmektedir.<\/p>\n\n\n\n<p>Ancak ne yaz\u0131kt\u0131r ki on ikicinslini kutlad\u0131\u011f\u0131m\u0131z sigorta haftas\u0131nda en m\u00fchim kimseler bu haftadan bihaber.<\/p>\n\n\n\n<p>Sigortac\u0131 ve Sigortal\u0131 aras\u0131ndaki ba\u011f\u0131n g\u00fc\u00e7lenmesi ve G\u00dcVENE dayal\u0131 S\u0130GORTACILI\u011eIN GEL\u0130\u015eMES\u0130 i\u00e7in d\u00fczenlenen bu hafta da c\u00fcmlede \u00f6zne olan, Ba\u015f ve En M\u00fchim KONUK olmas\u0131 gereken \u201cS\u0130GORTALI\u201d ve adaylar\u0131 YOK. Ve bu sene de\u011fil 12 senedir YOK. Neden ve Nas\u0131l yani, Strateji de yaz\u0131lm\u0131\u015f var g\u00fcya ama UYGULAMADA asla YOK.<\/p>\n\n\n\n<p>Bir vatanda\u015f sorsa kutlamalarda biz niye yokuz verilecek cevap \u015fu olsa gerek<\/p>\n\n\n\n<p><strong><u>\u201cBiz kutlamay\u0131 Aile \u0130\u00e7inde Yap\u0131yoruz Kusura Bakmay\u0131n\u201d &nbsp;<\/u><\/strong><\/p>\n\n\n\n<p>Bizde b\u00f6yle ne yaz\u0131k\u2026 ne yaz\u0131k\u2026 ne yaz\u0131k\u2026.<\/p>\n\n\n\n<p><strong><em>Ayhan K\u0131lavuz<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Sigorta \u0130stihsalcileri \u0130htisas Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dclkemizde sigorta bilincinin artt\u0131r\u0131labilmesi i\u00e7in neler yap\u0131labilir? \u00d6ncelikle \u201cSigorta Haftas\u0131\u201d Ne zaman Ne ama\u00e7la yap\u0131lm\u0131\u015ft\u0131r, Ona bir g\u00f6z atal\u0131m hat\u0131rlayal\u0131m derim Bu y\u0131l 12. kez kutlad\u0131\u011f\u0131m\u0131z Sigortac\u0131l\u0131k&nbsp;Haftas\u0131, hepimizin bildi\u011fi gibi 2011 y\u0131l\u0131nda Hazine M\u00fcste\u015farl\u0131\u011f\u0131 \u00f6nc\u00fcl\u00fc\u011f\u00fcnde&nbsp;yap\u0131lan&nbsp;Sigortac\u0131l\u0131k meslek temsilcilerinin olu\u015fturdu\u011fu \u201cSigortac\u0131l\u0131k Bilin\u00e7lendirme ve Tan\u0131t\u0131m Strateji\u201d \u00c7al\u0131\u015fmalar\u0131n\u0131n bir par\u00e7as\u0131 olarak ortaya \u00e7\u0131km\u0131\u015ft\u0131r. Bilin\u00e7lendirme Tan\u0131t\u0131m Stratejisinde ama\u00e7; Sigortal\u0131 adaylar\u0131n\u0131&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3173,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,19,1,17,16],"tags":[],"_links":{"self":[{"href":"https:\/\/siid.org.tr\/index.php\/wp-json\/wp\/v2\/posts\/3040"}],"collection":[{"href":"https:\/\/siid.org.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siid.org.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siid.org.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siid.org.tr\/index.php\/wp-json\/wp\/v2\/comments?post=3040"}],"version-history":[{"count":1,"href":"https:\/\/siid.org.tr\/index.php\/wp-json\/wp\/v2\/posts\/3040\/revisions"}],"predecessor-version":[{"id":3042,"href":"https:\/\/siid.org.tr\/index.php\/wp-json\/wp\/v2\/posts\/3040\/revisions\/3042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/siid.org.tr\/index.php\/wp-json\/wp\/v2\/media\/3173"}],"wp:attachment":[{"href":"https:\/\/siid.org.tr\/index.php\/wp-json\/wp\/v2\/media?parent=3040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siid.org.tr\/index.php\/wp-json\/wp\/v2\/categories?post=3040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siid.org.tr\/index.php\/wp-json\/wp\/v2\/tags?post=3040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}